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Coke vs Pepsi
Seriously, the problem with Pepsi can be clearly demonstrated by its commercial during the Super Bowl, as compared to Coca Cola's.
Coca Cola: Heist
Coke has done what it normally does - a light-hearted, colorful, fun and cute ad, with nice animated effects and high production values. It plays off the current "nature/environment == good" trend, but the cooperation between all the insects to open (and share) the soda harkens back to some of Coke's strongest brand recognition: harmony and unity amongst different peoples (I'd like to buy the world a Coke).
Pepsi: PepSuber
Pepsi pulled off a parody of Macguyver called MacGruber, and this had the potential to be really great (the MasterCard MacGuyver a few years ago was well constructed and well played). Unfortunately, the camp went downhill fast as all MacGruber did was espouse on how wonderful Pepsi was, and did he mention he might be sponsored by Pepsi? and oh, by the way, he changed his name to PepSuber too, so let him take a swig of Pepsi while the bomb goes off. I was hoping MacGruber was going to macguyver a way out of the problem using either a) the soda in the can or b) parts of the can or the can itself. I mean, you could use the soda to drench the bomb and prevent the fuse from lighting, or use the metal of the can itself to short out the electrical timing switch, or somehow fashion a cutting edge from the can to snip the wires. Instead, it was terribly lame in a very "what the hell were the advertising execs thinking" sort of way, which is also what I think of Pepsi's new logo. (Seriously, the first time I saw their logo, I thought it was a logo for a Korean airline. Not the right direction, Pepsi...)
Coca Cola: Heist
Coke has done what it normally does - a light-hearted, colorful, fun and cute ad, with nice animated effects and high production values. It plays off the current "nature/environment == good" trend, but the cooperation between all the insects to open (and share) the soda harkens back to some of Coke's strongest brand recognition: harmony and unity amongst different peoples (I'd like to buy the world a Coke).
Pepsi: PepSuber
Pepsi pulled off a parody of Macguyver called MacGruber, and this had the potential to be really great (the MasterCard MacGuyver a few years ago was well constructed and well played). Unfortunately, the camp went downhill fast as all MacGruber did was espouse on how wonderful Pepsi was, and did he mention he might be sponsored by Pepsi? and oh, by the way, he changed his name to PepSuber too, so let him take a swig of Pepsi while the bomb goes off. I was hoping MacGruber was going to macguyver a way out of the problem using either a) the soda in the can or b) parts of the can or the can itself. I mean, you could use the soda to drench the bomb and prevent the fuse from lighting, or use the metal of the can itself to short out the electrical timing switch, or somehow fashion a cutting edge from the can to snip the wires. Instead, it was terribly lame in a very "what the hell were the advertising execs thinking" sort of way, which is also what I think of Pepsi's new logo. (Seriously, the first time I saw their logo, I thought it was a logo for a Korean airline. Not the right direction, Pepsi...)
